Pop ballad star Celine Dion is generating quite the stir with her new line of unisex children’s clothing. It’s in collaboration with minimalist kidswear brand Nununu.
The ad features Dion breaking into a hospital nursery and freeing newborns from their oppressive pink-and-blue wardrobes. She blows a handful of black glitter, and the babies get instant fashion makeovers into monochromatic Celinununu onesies.
Celine Dion’s inspiration for her gender neutral clothing line is clear: she wants to give children the freedom and power of individuality. She and kids fashion brand Nununu have teamed up to create a collection called Celinununu, which aims to break gender norms through their use of colors, patterns, and symbols. The line includes 70 silhouettes for children aged 0 to 14, with some pieces being adorned with stars, letters, skulls, and more.
The pair also released a playful ad, in which Dion is seen busting into a hospital nursery and sprinkles the newborns with black glitter that magically transforms their pink and blue sleepwear to monochromatic Celinununu onesies. But, while many people applaud the initiative, others are slamming it. For example, one writer panned the line because they believe it is “satanic.” The woman wrote that the people behind the line are influencing young children to disorder. She went on to say that God only made two genders, and ignoring this is dangerous.
A growing number of shoppers are seeking gender-free styles. The gender-neutral movement is gaining momentum, especially among nonbinary people and Gen Z consumers who want brands to prove that style shouldn’t have a specific gender.
The trend toward unisex clothing is a great opportunity for retail brands to connect with younger consumers, who are increasingly accepting of fashion that transcends traditional pink and blue gender stereotypes. For example, the fashion retailer PacSun recently launched a collection called Colour Range with a variety of cotton-based clothes for kids ages 2 to 14.
The line includes hoodies and one-size T-shirts that feature camouflage prints and designs influenced by skate culture. The line also features dresses and skirts, as well as accessories like hats and scarves. The line has received positive feedback from both consumers and fashion bloggers.
While gender-neutral clothing has been around for a while, it’s becoming more mainstream as the fashion world adapts to the changing social climate. Gender-neutral clothing lines are popping up everywhere from Nordstrom and PacSun to direct-to-consumer brands like One DNA.
Celine Dion’s latest line, Celinununu, is a partnership with Israeli kids fashion brand Nununu that features 70 “stereotype-free styles.” The pair believe the clothing will encourage parents to teach their children about equality and freedom of spirit instead of limiting them to gender stereotypes.
Other non binary clothing brands include TomboyX, which makes unisex undergarments in a wide range of sizes and shapes. Their designs are also sustainably made, with each piece dyed using natural plant tannins, such as iron oxide, fig leaf, hibiscus, wood bark, and madder root, and washed in organic cotton and corozo nut buttons. And for those who prefer a more tailored fit, Olderbrother offers seasonal collections that blend the best of masculine and feminine aesthetics with a universal fit in XXS-XXL sizes.
Gender-neutral clothing can be a great option for parents who prefer their children to avoid stereotypes associated with certain sexes. For example, genderless baby clothes are less likely to be bright pink or feature floral patterns that are often found on girls’ clothing. Additionally, they are not as likely to have truck or tool designs that are typically found on boys’ clothing.
In addition to the benefits of avoiding stereotypical colors and designs, gender-neutral clothing is also more environmentally friendly. Because it can be worn by both genders, a genderless t-shirt or dress will be worn many times before being discarded, which reduces the amount of new clothing that needs to be produced.
In addition, the rise of gender-neutral clothing has been driven by consumer demand. With social media allowing consumers to voice their opinions and preferences, retailers are feeling pressured to create more inclusive clothing lines. The goal is to make the shopping experience more accessible for everyone, regardless of their sexuality or gender.