The Rise of Gender Neutral Fashion
The Gender Neutral Clothing Trend
Take a stroll down Fifth Avenue or browse online and you’re likely to see a growing fashion trend: gender neutral clothing. Whether it’s dresses or combat boots, this category is expanding and becoming more commonplace.
Many influencers are pushing this movement forward. Retailers and merchandising teams have seen the demand for gender-neutral clothing and are catering to it.
Gender-less design
Gender-less design is becoming a popular clothing style as more brands embrace gender fluidity and gender-neutral clothing. The idea rejects stereotypes that men and women are designed differently, and paves the way for authentic self-expression. The movement is led by millennials who share their unique styles on social media and support non-binary people.
However, some retailers and designers aren’t fully embracing the new trend. Many brands still separate their stores and websites into sections for men’s and women’s clothes. And although some brands claim to be gender-neutral, they often lean toward one side or the other.
Fashion designer Rad Hourani launched a gender-neutral line in 2007. His collection features neutral colors, patterns, and fabrics that can be worn by anyone. It’s also made in sizes that aren’t traditionally marketed as men’s or women’s. The sizing is an important part of a gender-neutral collection, as it helps to eliminate the stigma that exists around male and female sizes.
Unisex clothing
Unisex clothing is becoming a more popular clothing style, and it’s easy to see why. People want to be able to choose from a wide range of styles that they can wear, regardless of their gender identity. It’s also important to showcase this diversity through your modeling choices. Casting women, men, and non-binary models can help to promote your brand and show that your clothing is truly inclusive of everyone.
Designers like Rad Hourani, JW Anderson, and Rick Owens have been blurring the lines between menswear and womenswear in their collections. Similarly, retail brands such as Ssense have been pushing for gender neutrality by carrying ungendered brands and styling their products on models of all gender identities.
In addition to promoting inclusivity, ungendered clothes can save you money. Gender-neutral clothing is cheaper to buy in the long run because you can share it with your friends and family members, and kids grow too quickly to keep buying new clothing.
Gender-fluid fashion
Gender-fluid fashion is becoming a more popular clothing style, and it is changing the way we look at gender and identity. This trend has pushed brands to change their marketing and merchandising strategies. Retailers need to embrace this trend and make it a part of their brand’s culture. Those who do not will risk alienating their audience and missing out on sales.
Many celebrities and influencers are already embracing gender-fluid fashion, and they have been able to transform the way we perceive clothing. For example, the color pink was previously considered feminine but has now become gender-neutral thanks to movies and influencers like Harry Styles.
Gender-fluid fashion is not just a passing fad; it’s a movement that encourages people to break free from the expectations of society. It’s also a way to express one’s personal style. The fashion industry has noticed the trend and responded by introducing unisex collections. This is great news for non-binary and gender-fluid consumers, who will be happy to see their styles reflected in the fashion world.
Gender-free shopping
Gender-free shopping is a growing trend that is driven by consumers who prioritize individual taste and expression. This new generation of shoppers, who use gender-neutral pronouns, spend a large amount of time on resale apps and thrift shops searching for styles that are unique to them. They are also highly active on social media, and often share their findings with friends.
Gender-fluid fashion is a growing trend that can be challenging for retailers to implement. While some brands have responded by offering gender-free clothing lines, others have faced backlash from consumers and have struggled to sell their products.
One brand that is succeeding in its efforts to remove gendered sections is Olderbrother, which has a line of clothing designed to fit men, women and everyone in between. The brand releases its collections in nature-inspired biannual themes such as Pollination and Fermentation, and donates 10% of proceeds to a chosen nonprofit each season. The company also sells a wide range of accessories.
